Press Release Summary = Here are some steps about getting started in creating Business e-books.
Press Release Body =
An e-book is a more advanced version of a word-processing document where interesting animations and sounds can be included. Links can also be added so that e-book readers can join a forum or interact with the author in real time. A common misconception of an e-book is a gadget (the size of a PDA) that has to be lugged around. For starters, free e-book readers provided by Microsoft and Glass book can be downloaded at and installed on a computer.
At the same site, readers are also allowed to download free unabridged e-books that can be stored in the publisher's external hard drive. This way, your own hard drive will not be over-utilized.
Here are some steps about getting started in creating corporate e-books.
Step 1: Identify your organizational strengths
This is crucial as most surfers are willing to read only 2 corporate e-books from each visit. As an example, if you run a publishing company, you have to decide which magazine or trade publication that you want to portray.
Step 2: Choose the medium of transfer
If you are reaching to a global audience and have a limited budget, the best starting point is to use the PDF format. This format is compatible with most common programs in the market and its reader can be freely downloaded. You can also get free help at http://www.planetpdf.com
Step 3: Choose the links
Creating a corporate e-book is to enable you to transmit your ideals and expertise to your customers. The buzzword here is loyalty. Thus it is crucial that links like "feedback to us" and "join our mailing-list" be included in the e-book.
Step 4: Recruit them
You should also invite people who download your e-book to consider working for your organization. This idea is not as simplistic as it seems. You can include a requirement that the person has to provide details about his qualifications before given permission to download the e-book. You can easily program unsuitable candidates to receive your corporate e-book and not get an online job application form.
Step 5: Greater staff participation
As the idea of a corporate e-book gets passed around, you have to encourage your staff to contribute ideas and articles to create inter-departmental e-books. This is useful if future job seekers want to find out more about working in a specific department.
Step 6: E-Commerce anyone?
Many participants for our talks about e-books do not realize that there is a market for the sale of corporate e-books. If your organization has a talented workforce, it will not be a surprise if their corporate e-books can be sold and the remuneration can be a reward for their effort. Many foreign MNCs have also established a separate department for marketing and distributing of corporate e-books.
2022
